Alarmas AAA
Thirty-five years protecting the Dominican Republic. We revitalized their brand without touching what made it trusted.
Brand · Presentation · February 2022 · 2 weeksThe client
Alarmas AAA
For 35 years, Alarmas AAA has been the reference in personal and industrial security in the Dominican Republic.
Fire suppression, building automation, representation of several North American brands. Every installation is backed by a team of factory-trained technicians.
Decades of delivered projects stand behind every order. When you hire them, you know you're in good hands.
The challenge
Modernizing a legacy without losing the trust
After three decades as a trusted name, the time had come to renew the brand. Everything was changing: the offices, the vehicles, the ads on every platform. An image worthy of their next chapter.
The challenge was clear. Modernize a brand with real history without touching what its clients already recognize — and make it current again against today's competition.
Branding · Logo design
Four creative directions
The logo had to say what AAA stands for: alertness, resolve, craft. We developed four proposals, each a different reading of that same promise.
Proposal No. 1
Proposal No. 2
Proposal No. 3
Proposal No. 4
Logo selection
The final mark
With the client's feedback on the table, we chose the third proposal. Flexible, simple, ready for any application.
We defined a fixed-height clear space around the logo. It holds up equally well in print or on screen, without losing precision.
Typeface selection
Montserrat
The typography had to carry the brand's personality on its own. We chose Montserrat: contemporary, legible, equally solid on a website, a brochure or a billboard. Its technical feel suits a company that looks ahead.
Color selection
The red of trust
Red is action and alertness. For a security company, it says exactly what it should: strength in the face of difficulty, and trust earned by delivering.
Rebranding · Presentation
A new era, unveiled
To debut the new image, we built a digital presentation that brings everything the business is into a single place.
A living tour of their pillars, products and services. The way to show that a new chapter had begun.
Conclusion
Renewing the Alarmas AAA brand demanded something precise: honoring 35 years of history while leaving it ready for the years to come.
We built a firm foundation the company will keep growing on.
“
Working with your team of professionals on our rebrand was an absolute pleasure. They managed to rejuvenate our brand while keeping the essence our clients trust. The new logo and the chosen colors are perfect and have given our image a fresh, modern look. Thanks to their professionalism, Alarmas AAA is positioned for even greater success.
Juan Carlos PérezGeneral Manager · Alarmas AAA
Let's build the brand and put it to work.
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