BatchService
From a dozen people to a PropTech authority. We built their brand, their product, and the system that powers five platforms.
2020 – 2023Project
BatchService
BatchService is real-time real-estate intelligence. It gives investors, owners, and agents a read on the market nobody else has — and turns it into concrete opportunities.
Its SaaS platform brings together client management, list building, property comps, investor-grade data, and an advanced call center, all in a single interface. And it opens its APIs to developers, so the PropTech ecosystem grows around it.
One goal: precise data and cutting-edge technology so companies across the industry can grow.
- 0K+
- Monthly active users
- 0+
- Employees
- $0M
- In revenue
- 0
- Industry-leading platforms
Challenge
The challenge
In early 2020, when we came on board, BatchService was a dozen people and a single product: a tool for locating homeowners.
Its three founders were clear about the ambition. They wanted more products and a seat at the top of the industry. Today the company runs multiple web and mobile platforms, with 30,000+ monthly active users, a team of 300+ people, and $100 million in revenue.
Getting there meant starting with the hardest part: the brand and the product. We aligned the company's identity with the founders' vision and with what their market needed — and saw every piece through to the end.
Brand · Logo creation
One identity, built from scratch
The logo
The challenge: a single symbol that could carry the entire product range. We solved it with a thick-outlined “B” shaped like a mask. It speaks of transformation — the same transformation BatchService brings to the operations of everyone who uses it.
Form mattered just as much. We wanted something modern and timeless at once. The fine lines and angular edges of the outline bring the contemporary; the firm curve of the “B,” the classic. The result is a brand that is distinctive, memorable, and ready to live on every product.
Brand · Editorial work
The brand, carried to every surface
The brand book
We built a corporate identity worthy of its mission: delivering the best real-estate intelligence on the market. With that work, BatchService stopped being just another name in the industry and became a respected authority.
Products · Product design
Five industry-leading platforms
Batch technology moves a good share of the real-estate market. We built each of its five platforms so that, together, they run as a single ecosystem — coherent and ready for its customers to grow on.
BatchLeads
BatchLeads is the flagship platform of the ecosystem: the lead generation and client management tool BatchService was born with. We built an experience that lets investors and agents locate, organize, and prioritize property lists without friction — and that set the visual and functional foundation for the rest of the family.
Design system
One visual language — exactly one
More than 3,500 elements — standard and custom — keeping every product consistent.
Design system
The BatchService design system library gathers guidelines, rules, and best practices so the visual language stays one and the same across every component of their products. It holds more than 3,500 elements: a mix of standard pieces and others custom-built for specific products.
It covers everything, from color to typography, with the precision needed so nothing drifts out of line. The library speeds up the design team and guides product development. It was a turning point: it let them produce high-level work much faster and expand their catalog without losing coherence.
Zeroheight
Documentation
We built all the documentation in Zeroheight, and a good part of the value lives there. Every element in the library ships with its rules and usage guidelines, so everything that leaves BatchService looks and works the same — no matter who builds it.
That documentation also opened the system up to the rest of the company. Any team can understand it and put it to work. The result is more collaboration and a stronger product.
Figma design
Website UI
Conclusion
$100M+
in revenue
Project outcome
BatchService is now a benchmark in every market it touches — and it got there by putting data and user experience first in every new product. Building alongside founders who execute their vision without flinching is something you don't forget. For us, it remains one of the projects that best explains what we do.
“
Liza and her team consistently impressed us with their innovative ideas and attention to detail. They have a deep understanding of user needs and were able to translate those insights into compelling product designs that delighted our customers. Their ability to create visually stunning designs while prioritizing functionality and ease of use is truly remarkable.
BatchServiceCo-founder
Your product can also set the pace for its industry.
We build and run the system. You collect the results.