Bellamar
Luxury vacation residences in the Caribbean. We built their brand and their website — a serene image that lives up to the experience they deliver.
March 2018 · 4 weeksThe client
Bellamar
Bellamar is a real estate company that turns a property into a source of income: it manages, maintains and markets the vacation rental. An alternative to the hotel for the traveler — and a real return for the owner.
Its network reaches 95% of travelers who would rather have a home away from home than a hotel room. That's where the perfect getaway lives, ready to book.
The team responds in five minutes or less, 24 hours a day, seven days a week. Booking flows without friction, so the only thing on the traveler's mind is the trip.
The challenge
Trust above everything
Bellamar grew from a single founder to a team of more than thirty. They don't just aim for excellent service — they safeguard every transaction. That rigor is their signature.
The challenge was one of trust. Owners hand over their investment and need to feel it is safe. The brand had to convey that certainty before the first contact — and the website had to sustain it.
Branding
Logo design
Bellamar invites you to experience its properties as an accessible luxury. The brief was clear: an elegant yet relaxed brand, one that promised the comfort of home along with what no hotel can offer.
Logo structure
We started from the beauty of the Caribbean coast. The logo captures that charm: singular settings, warmth, the feeling of coming home.
Branding · Typography
Typeface selection
Medusa
A timeless, versatile typeface for the logo. Its curves evoke the sway of the sea and give the brand an image of its own: just the right blend of calm and vitality.
Montserrat
We paired it with a second typeface that reads crisp both in print and on screen. One brand, consistent across every medium.
Branding · Color
Color selection
The Dominican Republic is a paradise, and the brand had to say so. We chose seven vibrant colors that capture the richness of every destination a guest can experience.
Branding · Print
Brochure
Web design · Website
Web design
We built a site made to respond on any screen. A fluid interface and optimized load times: travelers book a last-minute property from their phone, even on a weak signal.
Every detail conveys trust to visitors as they plan their trip.
Development · WordPress
WordPress
We chose WordPress for its flexibility. With the right plugins we tailored every feature to what the business needed — a made-to-measure solution, with no loose ends.
On that foundation we tuned the SEO so the target audience could find Bellamar fast, with no detours. Those visitors became guests in any of the hundreds of rentals available.
Design · Elementor
Elementor builder
We built on Elementor for its visual control: every piece of the brand image lands exactly where it belongs. It's a WordPress standard, so it delivers continuity without sacrificing precision.
We pushed it to its full potential so users connect with the service without a hitch. The result: rentals matched to every preference, quick turnarounds and everyone satisfied.
The project
A brand to put your trust in
Bellamar quickly became the choice of travelers and owners alike. The brand promised an experience on another level — and it keeps that promise.
We gave visual form to their mission: an attentive, exacting service that puts the user's safety and well-being ahead of everything else.
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We trusted Zagirova with our brand and our website, and the result went beyond what we imagined. The logo captures the Caribbean warmth we wanted to convey, and booking a property is finally as simple as it should be. Today owners find us, travelers book without friction, and our image lives up to the service we deliver. A team that understood the business from day one.
Let's build the brand people choose to book.
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