Carlos Felipe Law Firm
We rebuilt a litigation firm's website so clients choose them before they ever call. Today: over 100,000 visits a month.
Jul 2023 – Sep 2023The project
Carlos Felipe Law Firm
Carlos Felipe Law Firm has practiced in the Dominican Republic for over a decade, specializing in strategic litigation and corporate law. Under the direction of attorney Carlos Felipe Báez, it earned a place of respect in the country's legal sector.
But its website — the first door most clients walk through — didn't live up to the firm. The brief was clear: a digital presence that carries the same weight and authority as the work itself.
FelipeLaw firmThe challenge
The challenge
This was no small task: rebuild the website of a firm drawing over 100,000 visits a month — and raise its conversion rate at the same time. Every decision was made on data: how visitors navigate, what they look for, and what earns the trust of someone choosing a lawyer.
We knew what was at stake. In legal, the website is the first impression — and often the one that decides the call.
UX research
Web and Market Analysis
Before designing anything, we measured. Using SEO tooling, we ran a deep audit of the previous site — traffic, conversions, and visitor behavior. The numbers made it plain what was working and what was costing the firm clients.
In parallel, we studied the market: the competition, the trends shaping the legal sector, and what a prospective client expects to find. Those findings — hard data and qualitative insight — drove the rebuild: a better experience, more conversions, and a real edge over the competition.
UI/UX Design
UI/UX Design
UI/UX Design
Wireframe
With the research in hand, we drew the wireframe: the structure, the journey, and the job of every page — built so more than 100,000 visitors find what they came for without getting lost.
We walked the client through it, refined it with their judgment, and locked in the foundation. A step that aligned our vision with theirs — and made sure the site served the business, not just the eye.
Web design
A site that earns the first call
With the wireframe approved, we built the site: a fluid experience and an aesthetic worthy of the firm. Every detail considered; the result, a site that inspires confidence and moves the client to take the step.
Legal Team
Practice Areas
Case Evaluation
Publications
Dark Mode
Responsive Design
Project results
100K+
monthly visitors on a rebuilt experience
Project results
The site outperformed expectations. Today it is the bridge that brings each client to the lawyer they trust and keeps them informed — a platform that doesn't just look right, it works for the firm: more reach, more cases, more authority.
23%
of revenue growth comes when consumers experience a consistent brand presentation across every platform
Make sure your next client chooses you first.
We build the site that lands the right case — and we keep it running.