Los Castillos
From selling over the counter to selling nationwide, around the clock. We built their online store — and put it to work.
Jun 2023 – Feb 2024Success story
The numbers, once they went online
- 0%
- Revenue growth
- 0K+
- Unique monthly visitors
- 0%
- Increase in engagement rate
- 0%
- Reduction in marketing costs
- 0%
- Brand awareness
- 0%
- Social media followers gained
- 0%
- Repeat customer rate
- 0%
- Customer satisfaction score
Online Store
Los Castillos is a household name in home goods and construction supplies. For years, their strength was the counter: personal service, local know-how, loyal customers.
But that same model was their ceiling. They could only sell to whoever made it to the store, during store hours. Beyond those walls, they didn't exist.
The challenge wasn't serving customers better — they already did that. It was reaching further without losing what made them great.
The Challenge
Growth with a ceiling
The digital era caught them with an operation built entirely on manual processes and in-person sales. No online store, no digital payments, no catalog a customer could browse from home.
Every order went through a person. Every sale required a visit. Growth was capped by how many people fit in the store.
The goal was clear: extend their reach, streamline the operation, and grow revenue — without sacrificing the personal touch that sets them apart.
How we built it
From strategy to execution
Research & strategy
Before writing a single line of code, we read the market: the competitors, their catalogs, the way they sell online.
The conclusion was uncomfortable. The competition was already online, winning ground Los Castillos was giving up without realizing it.
That was the opening. We drew up a tailored plan to enter the digital arena with an edge — not on the defensive.
Design & development
From strategy we moved to the drawing board. Wireframes first: the structure that decides where the customer looks and how they buy.
We built an interface that doesn't just look good — it performs. Clear navigation, search that actually finds things, and a friction-free path to checkout.
In development, we engineered a custom theme: fast, responsive, and ready to scale.
The result wasn't the brand extended onto the internet. It was a leap: the same trust as always, operating at a whole new scale.
What we built
Key features
Online store
We built the store on WooCommerce with user roles, custom pricing, and wholesale discounts — the business's real logic, not a template.
Advanced search, reviews, and a checkout with zero runaround. All of it engineered so buying is easy and the sale closes itself.
ERP integration
The client already had an ERP. We connected it end to end with the store we built.
Since then, inventory, pricing, and customer data live in one place. Less manual work, fewer errors, lower costs — and every resource where it earns its keep.
Store management mobile app
A dedicated app so the owner runs the store from their phone — no middlemen.
Real-time orders, up-to-the-minute inventory, and direct customer communication — the whole business in hand, wherever they are.
Marketing & SEO
Deep SEO, Google Shopping, email, SMS, and push notifications working together so the store shows up wherever the customer is searching.
That multichannel approach lifted traffic 40% and carried the brand far beyond its neighborhood.
The Outcome
+250%
revenue growth in the first year
Results & impact
The first year spoke for itself: revenue climbed 250% while operating costs fell, now that the operation ran on its own.
The store no longer has borders. It sells to customers it could never reach before, at any hour. From local favorite to digital leader — without losing what made it a favorite.
“
Partnering with Zagirova was a turning point for us. Their expertise brought our vision to life, propelling our business to new heights. We have gone from a local favorite to a digital leader.
Los CastillosManagement
Your business could be selling around the clock.
We build and operate the system. You collect the results.